Podcast Launch Checklist: Your Guide to Starting a Podcast

Desperate to launch your podcast? 

No budget or patience to work with a professional? 

This should help.

What the podcast launch checklist covers

Let’s face it, the task of launching a new podcast can be an absolutely daunting prospect if you’ve never had any experience of doing so before. It’s my goal to help you overcome this ‘fear’.

Whether you’re being tasked with starting a new podcast on behalf of your company employers, or you’re an entrepreneur who wants to leverage the medium for your marketing, this podcast launch checklist will be a handy resource for you.

You don’t know what you don’t know. But after consulting with this checklist, you’ll have a better idea of it!

Here are a few of the basic ideas covered in this extensive list.

Define Your Podcast Objectives

Just as any great journey starts with a destination in mind, you must first determine what you want your podcast to achieve.

This clarity will enable you to craft a podcast that effectively meets your objectives.

This could be anything from growing your audience, increasing your authority within your niche, to generating more leads for your business.

Identifying Your Target Audience

The next crucial step in this podcast launch checklist is to identify the audience you wish to reach.

This is a vital piece of the puzzle because a well-defined audience will guide your content creation process.

So ask yourself, “Who do I want to be an absolute content hero to?”

Develop Your Central Message

Once you’ve defined your audience, it’s time to craft your central message or ‘big idea’.

This is the core message that you want to communicate to your audience.

It’s the unique perspective, insight, or value proposition that sets your podcast apart.

Choose Your Podcasting Equipment

A common misconception is that you need a studio full of expensive gear to start podcasting.

Sure, quality is important, and I’ll fight to the death anyone who claims it isn’t.

But you don’t need to break the bank to achieve it.

A quiet space and a decent quality microphone (not a Blue Yeti) are essential.

As for recording and editing software, there are plenty of affordable and even free options available.


Want to learn more of the steps?

Give me your email so I can send you my totally free checklist that you can download and print.

Stick this on your wall near your desk, and remember to tick off the tasks as you complete them!


Who's this

podcast launch checklist for?

Who’s this podcast launch checklist for then?

You know, you’d be forgiven for freaking out when it comes to launching a podcast and knowing what bits to handle and when!

Especially if you’ve been given responsibility for it on behalf of a company!

Nobody wants to get this wrong and look like an idiot in front of the boss.

This is why I’ve put together this easy to print out and tick off podcast launch checklist for you.

One by one, you can complete all the tasks and see your new podcast come to fruition!

Everything you need to know!

As founder of Podknows Podcasting, I've launched a lot of podcasts during two decades spent working in the industry. So I have the expertise to tell you everything you'll need to think about in order to ensure the smoothest possible launch of your show.

Don't miss anything out

This step by step easy to follow launch strategy checklist will help you maximise your chances of a return on your investment!

Give yourself the best chance of success!

Everything you need to know for a successful launch


Other useful freebies

Don’t need this checklist? Check out my other useful shiz then!

How to record remotely:

How to record a podcast remotely

How to change countries within Apple Podcasts:

Here’s how to quickly switch your Apple Podcasts homepage for another region’s with the Apple Podcasts hack

Oh this article will come in useful for addressing the ‘decent mic’ suggestion in the checklist…

What microphone is the best for recording podcasts?

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